CRM在服装企业中的应用  

The Application of CRM to Apparel Enterprises

作　　者：戴宏钦[1] 刘国联[1] 鲁虹[1] 

机构地区：[1]苏州大学,江苏苏州215021

出　　处：《山东纺织科技》2007年第2期30-32,共3页Shandong Textile Science & Technology

摘　　要：文章着重对CRM在服装企业中的应用进行了分析与研究。简单地介绍了CRM的概念和思想;分析了目前服装企业实施客户关系管理的必要性和存在的问题;对服装企业有效实施客户关系管理提出了几点措施。In the paper, the analysis and research of applying CRM to apparel enterprises were made. The concept and idea were simply introduced. The necessity and problems of applying CRM to apparel enterprises were analyzed. Some measures of efficiently applying CRM were put forward.

关 键 词：客户关系管理 服装企业 客户 

分 类 号：F407.86[经济管理—产业经济]