试析当代大学生的消费特征及存在的问题  

The Features and Existent problems in the Consumptions of College Undergraduates

作　　者：陈玲[1] 

机构地区：[1]西华师范大学物理与电子信息学院,四川南充637002

出　　处：《攀枝花学院学报》2007年第2期107-109,共3页Journal of Panzhihua University

摘　　要：大学生消费主导趋势一方面是好的,他们追求实用、追求时尚、追求个性,但理性消费仍是主流;另一方面,在传统消费观与现代消费观的冲突中,特别是在西方“消费主义”思潮的影响下,大学生消费价值取向也存在偏差,同时由于客观存在的贫富差异形成了多层次的消费水平,给大学生尤其是贫困生心理带来消极影响。By analyzing the undergraduate consumption features and the existent problems, the essay demonstrates two aspects. On one hand, the dominant tendency is beneficial. They pursue practicality, fashion and personality while reasonable consumption is still the main stream. On the other hand, with the conflicts between the traditional sense of consumption and the modern one, especially under the influence of western＇consumerism, deviations exist in undergraduate consumption value. Meanwhile, muti - graded consumption levels engendered because objective distinctions in economic power causes a negative impact on collegians, especially on the poor students psychology.

关 键 词：大学生 消费特征 存在的问题 

分 类 号：F723[经济管理—市场营销]