论公共关系本科教育的内涵发展  

On the Development of the Intension of the Bachelor Education of Public Relationship

作　　者：苏平[1] 

机构地区：[1]上海第二工业大学人文学院,上海201209

出　　处：《上海第二工业大学学报》2007年第1期76-81,共6页Journal of Shanghai Polytechnic University

摘　　要：目前,我国公共关系教育已由外延发展转入到内涵发展的阶段,引领公共关系教育内涵发展的正是其中的本科教育。构建人才培养模式、锤炼课程体系特色、培育特色教育品牌以及与国际公共关系高等教育趋势接轨是公共关系本科教育内涵发展的方向。公共关系本科教育内涵发展对于我国公共关系教育具有整体的互动效应。The education of public Relationship is now at the stage from the development of extension to the one of intension. The subject leading the development of the education of public relationship is the bachelor education. The aims of the development of intension of the bachelor education of public relationship are to build up a mode of talent-fostering, to form the features of the course system, and to draw on the trend of high education of the international public relationship plays a role of a complete model in the education of public relationship of our country.

关 键 词：高等教育 本科教育 公共关系 内涵发展 

分 类 号：C912.3-4[经济管理] G642.3[社会学]