中药走向国际市场不同营销模式的探讨  

An Analysis:International Marketing Models for TCM

作　　者：王姝[1] 赵利斌[2] 郭治昕[2] 张志华[3] 

机构地区：[1]天津大学药学院,天津300702 [2]天津天士力集团公司研究院,天津300402 [3]本刊编辑部/中国高技术产业发展促进会,北京100080

出　　处：《世界科学技术-中医药现代化》2007年第2期82-85,共4页Modernization of Traditional Chinese Medicine and Materia Medica-World Science and Technology

摘　　要：本文就中药自身特点和现有的国际营销模式特点,分析讨论了中药走向国际市场的不同营销模式,认为在中药国际化举步维艰的状况下,中药连锁药店的国际化经营模式具有一定的优势和特点。Traditional Chinese medicine, a school of medicine attracting more and more people＇ s attention in the world, is striving for a raised share in international markets. It is, however, not encouraged to blindly copy the marketing models employed by other schools of medicines, as TCM has its own limit, so to speak. This article discusses a number of marketing models that may help TCM enter the international markets, based on the special needs of TCM and existing status of international markets. Of the models, the chain operation shows some strength that TCM can take advantage of in a tough international competition environment.

关 键 词：中药国际化 营销模式 连锁经营 

分 类 号：R2-03[医药卫生—中医学]