酒泉丝路文化旅游开发SWOT分析  

The SWOT Analysis of Developing the Silk Road Cultural Tourism in Jiuquan

作　　者：于志远[1] 张旭亮[2] 

机构地区：[1]天水师范学院陇右文化研究中心,甘肃天水741001 [2]义乌工商学院旅游系,浙江义乌322000

出　　处：《天水师范学院学报》2006年第6期52-55,共4页Journal of Tianshui Normal University

摘　　要：酒泉的区域环境、自然环境、人文环境决定着酒泉丝路文化旅游开发的方向和未来。良好的气候条件、相对的区位优势、丰富的野生动植物资源和人文旅游资源有利于酒泉丝路文化的旅游开发,欠佳的旅游软环境和分散的景点布局制约着酒泉丝路文化旅游开发,西部大开发和经济结构的调整为酒泉丝路文化旅游开发带来了难得的机遇,远离客源市场和周边地区快速发展的旅游业向酒泉丝路文化旅游的开发提出了挑战。The regional environment, natural environment and cultural environment decide the direction and future of the development of the Jiuquan＇s ＂ Silk Road cultural tourism＂. The advantages to its development of tourism are the favorable condition in climate relative priority in region, abundant wide animal and plant resource and abundant cultural travel resource. What restrict its development are the traveling soft environment and the scattered layout of scenic spots. Scare opportunities to its development are brought by the strategy of western development and the adjustment of economic structure. The situation that it is far from the market of tourists and peripheral provinces develop their regional tourism arise challenge to its development.

关 键 词：酒泉 旅游开发 SWOT分析 

分 类 号：F592.99[经济管理—旅游管理]