受众在网络传播控制中的角色参与  

On the Participation of the Receptors in the Controlling of Network Dissemination

作　　者：覃琴[1] 唐弦[1] 

机构地区：[1]湘潭大学文学与新闻学院,湖南湘潭411105

出　　处：《湖南大众传媒职业技术学院学报》2007年第3期34-37,共4页Journal of Hunan Mass Media Vocational and Technical College

摘　　要：网络虽属新兴媒体,但也不可避免地受到各方面的控制。网络因其传播方式的特殊性,很容易造成传播失控。受众在网络传播施控与失控因素中扮演着重要角色,对此进行分析研究,显得尤为迫切。Although network is a newly born medium, it is controlled by many factors unavoidably. Because of its special disseminating mode, network often faces the problem of controlling missing. Receptors play an important role in the process of controlling network dissemination. Therefore, it is necessary and urgent to study this problem.

关 键 词：网络 传播 受众 施控 失控 

分 类 号：G206.3[文化科学—传播学]