传媒伦理论纲  

The Compendium Of Media Ethics

作　　者：李健[1] 

机构地区：[1]陕西师范大学政治经济学院,陕西西安710062

出　　处：《西安政治学院学报》2007年第2期72-76,共5页Journal of Xi'an Politics Institute

摘　　要：传媒伦理是指在传媒生活共同体中所蕴含和活跃着的社会成员的道德意识、道德活动、道德品格及其所遵循的道德准则的总和,是一种公共性伦理、导向性伦理和综合性伦理。确立传媒伦理合理性和应然性的依据是人民群众的根本利益。传媒诚信、传媒清廉、传媒公正是传媒伦理的基本准则。传媒伦理的调控要依赖于监督机制、教育机制和自律机制的综合作用。Media ethics are the syntheses of morals consciousness, morals behavior, morals character and morals regulations which are followed by the social members living in the media life. This is a kind of public ethics, oriented ethics and synthetical ethics. The base to establish the rationality of media ethics is the people＇s essential benefits. The basal regulations of media ethics are media trustworthiness, media probity, media fairness and media humanism. Adjusting the media ethics should depend on the compositive function of supervisory mechanism, educational mechanism and selfdiscipline mechanism.

关 键 词：传媒伦理 依据 准则 调控机制 

分 类 号：B82[哲学宗教—伦理学]