茶文化旅游产品组合性开发研究——以普洱茶文化旅游产品开发为例  

Study on the Combination of Tea-culture Tourist Products——An Example on the development of Pu'er Tea Culture Tourist Products

作　　者：文南薰[1] 

机构地区：[1]云南财经大学旅游学院,云南昆明650221

出　　处：《云南财经大学学报》2007年第2期81-85,共5页Journal of Yunnan University of Finance and Economics

摘　　要：旅游产品的组合度在一定程度上决定着其在旅游市场中的竞争力,茶文化旅游产品的组合具有区别于其他旅游产品组合的特征。在探讨旅游产品组合涵义的基础上,以普洱市普洱茶文化旅游产品开发为例,提出茶文化旅游产品组合的个人见解和普洱市茶文化旅游产品组合基本构想及模式。The degree of the combination of tourist products decides the competitiveness of the products in tourism market to a certain extent. The combinations of tea culture tourist products have characteristics which are different from the combinations of other tourist products. Based on the discussion of the connotation of tourist product combinations, the paper takes the example of tourist product development of Purr tea in Pu＇er city, and puts forward personal views on the combination of tea culture tourist products and the basic mode of the combination of Pu＇er tea culture products.

关 键 词：茶文化旅游 旅游产品组合 云南省 普洱茶 

分 类 号：F590.8[经济管理—旅游管理]