高科技产业区建设中的营销理念与务实精神——以厦门火炬(翔安)产业区为例  

The Marketing Idea and Practical Spirit in Construction of Hi-Tech Industry District——Case Study of Xiamen Torch(Xiang’an)Industrial District

作　　者：由欣 杨春 

机构地区：[1]厦门火炬高新技术产业开发区管理委员会副主任高级工程师 [2]厦门市城市规划设计研究院

出　　处：《建筑与文化》2007年第5期108-111,共4页Architecture & Culture

摘　　要：以往的建设经验证明，由于各地区的具体情况千差万别，科技工业区的功能定位与发展模式也不尽相同．发展高技术产业、兴办科技工业区．不应热衷于形式的模仿，而应扬长避短，找准自己的位置。本文以厦门火炬（翔安）产业区为例，总结高科技产业区建设经验，探索适合国情的发展道路。According to the former construction experience, the functional demand and development pattern of hi-tech industry are various between regions, due to the variety of local circumstances. Therefore, it is essential to find out your own position, enhance the advantage, and conquer the weakness, not to focus on form imitating for developing the hi-tech industry and building the technical industrial district. This article, which bases on the case study of Xiamen Torch （Xiang an） Industrial District, summarizes the experience of constructing hi-tech industrial district and explores the appropriate road for the actual condition of China.

关 键 词：高科技产业区 光电产业基地 建设 营销理念 务实精神 

分 类 号：F276.44[经济管理—企业管理]