可变价格向下替代易逝性产品最优订货策略  

Optimal Ordering Policy for Downward-substitute Perishable Products based on Variable Price

作　　者：官振中[1] 卜祥智[2] 

机构地区：[1]西南交通大学经济管理学院,成都610031 [2]汕头大学商学院,汕头515063

出　　处：《系统工程理论与实践》2007年第6期93-99,共7页Systems Engineering-Theory & Practice

基　　金：国家自然科学基金(70302014;70472044)

摘　　要：讨论了随机需求环境下完全向下替代的两代易逝品订货策略,对模型的最优条件和性质进行了证明,结论表明:零售商提供替代性的产品可以获得更高的期望利润,被替代产品的订货量与价格折扣成反比,替代产品的订货量与价格折扣成正比,零售商的期望利润则与价格折扣成正比.This paper analyzes the ordering policies on the full downward-substitute two generations perishable commodities at a discount. It also gives eloquent proof of the optimal conditions and the characters of the model. At the end, the paper finds a conclusion： Retailer can obtain more expected profit by selling substitutable products, ordering quantity of substituted products is positively correlative to the price discount, while ordering quantity of substitutable products is negatively correlation, expected profit is positively correlative to the price discount.

关 键 词：易逝性商品 多代产品 向下替代 订货 

分 类 号：F273.7[经济管理—企业管理]