市场营销专业双语教学初探  

Preliminary Study on Bilingual Education in Marketing Specialty

作　　者：张萌[1] 张南南[2] 张永林[1] 

机构地区：[1]石家庄铁道学院,河北石家庄050043 [2]石家庄经济学院,河北石家庄050031

出　　处：《石家庄经济学院学报》2007年第4期128-130,共3页Journal of Shijiazhuang University of Economics

摘　　要：双语教学是培养复合型人才的有效手段,是高校教学语言改革的一项新举措。从双语教学的含义和优势入手,着重分析市场营销专业双语教学的现状,探讨提高教学水平的若干建议。Bilingual education is an efficient method to cultivate multi-abilities talents, it is a new measure for colleges to carry out the reform of teaching language. Starting with the meaning and advantages of bilingual education, this paper focuses on the study of the present conditions of bilingual education in marketing specialty and makes some suggestions for improving the level of teaching.

关 键 词：市场营销专业 双语教学 教学方式 

分 类 号：G642[文化科学—高等教育学]