湖之酒产业发展的几点思考  

A Few Thoughts on the Development of Hengyang Huzi Wine Industry

作　　者：宗雪峰[1] 邹树梁[1] 周宇[1] 曾经莲[1] 吴建时[1] 

机构地区：[1]南华大学经济管理学院,湖南衡阳421001

出　　处：《南华大学学报（社会科学版）》2007年第3期119-121,126,共4页Journal of University of South China(Social Science Edition)

摘　　要：衡阳湖之酒作为低度、营养的酿造黄酒,正适合当今社会新的消费价值趋向,只要辅以有效的营销手段和得力宣传,衡阳湖之酒产业将具有可喜的发展前景。文章对湖之酒产业目前存在的环境、优势、劣势、机遇、挑战、营销策略等进行了详尽的分析。Huzi wine is consistent with the modem consumption trend for its low alcohol and rich nutrition. Huzi wine industry will make a promising development in the future if assisted with efficient management ＆ sale strategy and media propagation. The current enviroment, advantages and disadvantages,market prospect,and management ＆ sale strategy were described in detail.

关 键 词：湖之酒 黄酒 市场营销 

分 类 号：F127[经济管理—世界经济]