基于产品种群竞争模型的企业核心竞争力识别  

Identifying the Core Competitive Power of Company Based on the Model of Product Population Competition

作　　者：伊辉勇[1] 刘伟[1] 

机构地区：[1]重庆大学经济与工商管理学院

出　　处：《管理科学》2007年第3期16-22,共7页Journal of Management Science

基　　金：国家自然科学基金(70472016)

摘　　要：简单介绍企业核心竞争力的基本理论,借助组织生态学理论提出产品种群的概念,对生物种群和产品种群进行了详细对比,表明利用生态种群理论研究产品种群是可行的;研究两个存在相互竞争关系的产品在线定制服务提供商的产品种群竞争演化过程,对双方存在的竞争环境进行合理的假设和定义,然后利用两个种群互相竞争关系的数学模型模拟产品种群的竞争过程,讨论双方提供的产品种群规模达到均衡时的稳定条件及其经济解释,并对各种情况下的核心竞争力进行识别和总结;认为产品创新能力是在线定制服务商的核心竞争力之一,其源于产品种群获取顾客资源的能力、目标细分市场动态识别以及快速响应能力。This paper introduces the essence theory of company＇s core competitive power, and, in virtue of the theory of organizational ecology, it puts forward the concept of product population. By particular parallel analyses between biology population and production population, it indicates that using the theory of ecology population to make study on product population is feasible. Based the study of two product populations＇ evolution process provided by product on-line customization ISPs who compete with each other, this paper makes some reasonable hypothesizes and definitions about their competitive environment. And then, using the mathematics model about two populations competing with each other, this paper simulates their competition process, then discusses the balance condition and economic explanation if both of their provided product population could be balanced, identifies and reviews the kinds of core competitive power. Finally, the paper educes that the core competitive power of on-line customization service supplier is derived from ability which win customers, ability of dynamic identifying target segment market and quick response.

关 键 词：在线定制 种群竞争 核心竞争力 产品种群 

分 类 号：F272.3[经济管理—企业管理]