一种基于用户访问模式优化网站结构的算法  

An Algorithm for Optimizing Web-Site Organization Based on User Access Patterns

作　　者：冯洁[1] 陶宏才[1] 

机构地区：[1]西南交通大学信息科学与技术学院,四川成都610031

出　　处：《微电子学与计算机》2007年第7期122-124,共3页Microelectronics & Computer

摘　　要：提出一种算法,通过挖掘Web日志中的关联规则,发现用户访问兴趣间的关联度和站点拓扑结构的不一致,并结合网站既有的拓扑结构,对于通常在用户的某次浏览过程中同时被访问,但在网站拓扑中相距较远的内容页面集,增加页面间的直接链接,最终实现网站系统结构的调整、优化,提高网站的访问效能。This paper proposes an algorithm, which discovers the disparity between the organization of web-site and the association of users＇ interest by mining association rules of web log. This algorithm also considers the existing website organization to pick out such web pages that are usually visited in the same browsing course but have a long distance among them in the web-site topology, then adds direct links among these pages, and finally implements the adjustment of web-site organization to improve efficiency of web-site.

关 键 词：数据挖掘 WEB日志 用户访问模式 关联规则 网站结构 

分 类 号：TP311[自动化与计算机技术—计算机软件与理论]