未来社区  

Future community

作　　者：董晓常[1] 

机构地区：[1]《互联网周刊》

出　　处：《互联网周刊》2007年第14期42-47,8,共6页China Internet Week

摘　　要：1882年．德国邮政总局在德国组织召开世界上第一届管理大会．大会的邀请对象是各地邮局首席执行官．而大会唯一的主题则是如何不畏惧电话。最终的结果让德国邮政总局尴尬不已．竟然没有一个邮局的首席执行官出席该次管理大会。原因是受邀者都感觉自己受到了极大的侮辱．他们完全不能接受自己将来还得使用电话这种”低级”工具的提案．因为当时只有公司里下属员工才使用电话。In the future,virtual community could be an alternative to the huge opportunity cost of your daily life and business, only if you comprehend the concepts and principles of it. In a sense,it could change people's lives(lifestyle,sphere, quality of life and social status)vastly,in terms of a brand new community pattern associated with it.It may also become a place where virtual economies replace the conventional business environment through in-cyber purchasing activities. Above all,virtual community holds the potential to trans- form our life in a socio-commercial context. As early as one hundred years ago,German sociologist Tnnies had introduced the concept of'community''Virtual community'is not a new thing,either.Ten years ago,an early form of virtual community had been the mainstream of network service,ever since the internet service emerged in China. The ever growing internet population,along with the online hot events such as'Chongqing‘Nail House’Issue','KFC forced to re-shoot TV advertisement'and'Dell sued over Chinese chip error',has reflected its great impact on our everyday life.Enormous business opportunities are proliferat- ing from this gold mine.Last year,one billon dollars rushed into internet concept companies.

关 键 词：世界 首席执行官 打碎 社区 电话 德国 邮局 管理 

分 类 号：F272.91[经济管理—企业管理]