民族文化在饭店品牌建设中的应用  

Application of National Culture in the Construction of Hotel Brands

作　　者：淦凌霞[1] 

机构地区：[1]漳州师范学院管理科学系,福建漳州363000

出　　处：《广西财经学院学报》2007年第4期111-113,共3页Journal of Guangxi University of Finance and Economics

基　　金：漳州师范学院科研基金资助项目(项目编号:SS06027)

摘　　要：饭店品牌建设可以大力应用民族文化,在应用环节上,可从饭店建筑设计、饭店产品、饭店管理等方面着手。在应用措施上,一要科学定位,确定饭店品牌民族文化核心内涵;二要精心培育,创造特色民族文化饭店品牌;三要大力创新,全方位展现民族品牌。National culture can be energetically applied in the construction of hotel brands. In terms of application range, the work can be started from hotels＇ architecture design, service products and hotel management etc. For the measures of application, attentions should be paid to three aspects, first, scientific orientation identify the core connotation of the national culture in hotel brands; second, solicitous cultivation create hotel brands with characteristic national culture; third, vigorous innovation——exhibit the na tional brands from omnidirection.

关 键 词：民族文化 品牌 应用 

分 类 号：G124[文化科学]