我国水产品出口的品牌策略  

Brand strategy on export of aquatic product

作　　者：薛欣喜[1] 苗东强[1] 

机构地区：[1]中国海洋大学,山东青岛266003

出　　处：《中国渔业经济》2007年第3期48-50,共3页Chinese Fisheries Economics

摘　　要：本文针对我国水产品出口创品牌所面临的问题,提出了强化品牌竞争意识、根据不同的目标市场制定不同组合品牌、用质量创品牌、提高自主创新能力及组建渔业企业集团打造强势国际品牌等品牌策略。Aiming at the questions of brand creation in the exportation of aquatic product in our country, the paper proposes the brand strategy including enhancing consciousness on brand competition, formulating varied combination brand according to the different target market, creating the brand by quality, advancing independent innovation ability and setting up the fishery enterprise group to create powerfully international brand and so on.

关 键 词：水产品 出口 品牌策略 

分 类 号：F326.46[经济管理—产业经济]