第三终端的目标采购模式之裕海模式  

Target Procurement Mode of Third Terminal Yuhai Mode

作　　者：曹波[1] 邵蓉[1] 

机构地区：[1]中国药科大学国际医药商学院,江苏南京210009

出　　处：《食品与药品》2007年第08A期64-68,共5页Food and Drug

摘　　要：目的从第三终端市场的特点、机遇和风险出发,探讨第三终端的目标采购模式。方法实地调研,从理论和实践上深入分析裕海模式。结果与结论裕海模式能凭借其独特的操作流程和完善第三终端市场的优势得到广泛推广,成为第三终端的目标采购模式。Objective To explore the target procurement mode of the third terminal from the characteristics, opportunities and risks of the third terminal market. Methods Through the investigation on the spot, Yuhai mode was deeply discussed from the aspects of theory and practice. Conclusion Depending on the unique operating processes and advantages of consummating the third terminal market, Yuhai mode will be widely extended and become the target procurement mode of third terminal.

关 键 词：第三终端 裕海模式 虚拟库 物流外包 价值链 

分 类 号：R956[医药卫生—药学]