市场营销调研中的道德问题  

作　　者：张世君[1] 

机构地区：[1]河南理工大学经济管理学院,河南焦作454010

出　　处：《特区经济》2007年第7期293-294,共2页Special Zone Economy

摘　　要：本文分别从营销调研工作中所遇到的对委托者、对受测者和委托者的三类道德责任进行了全面论述,使我国的相关机构和人员很好地借鉴西方国家在营销调研工作中建立道德规范的经验。The article elaborates Comprehensively three kinds of moral responsibility among investigation organization and the personnel to consignor , the investigation organization and personnel to the request , consignor to the investigation organization and personnel, which caused the related organization and the personnel profits from the experience of the western nation in establishing the moral standard well in the marketing in our country.

关 键 词：营销调研 道德问题 借鉴 

分 类 号：F713.50-4[经济管理—市场营销]