创意产业价值创造机制与产业组织模式  

Value-creating Mechanism and Organization Model of Creative Industries

作　　者：厉无畏[1] 顾丽英[1] 严诚忠（评点）[2] 

机构地区：[1]上海社会科学院部门经济研究所,上海200020 [2]东华大学管理学院教授

出　　处：《学术月刊》2007年第8期78-83,共6页Academic Monthly

摘　　要：商品价值由功能价值(function value)和观念价值(concept value)两个部分组成。功能价值由科技创造而成,是商品的物质基础;观念价值因创意渗透而生,是附加的文化观念。随着经济发展和收入水平的不断提高,促进商品价值增殖的基本趋势是沿着功能价值到观念价值的路径展开。从消费者的角度看,创意产业满足了消费者精神文化等更高层次的需求,为消费者创造了观念价值,契合了消费结构的升级;从生产者的角度看,在知识经济时代创意资本已经代替传统的物质资本、技术资本、人力资本,成为推动生产效率提升的主导生产要素,成为提升产业附加值和竞争力的引擎;从价值实现角度看,创意商品的价值需要媒体推介才能充分挖掘出来。随着价值创造的基本思维的不断突破,产业链不断分解整合,创意产业组织模式也不断演变。Product value system can be divided into two sub-systems, function value and concept value. Technology creates function value which is the material base of products. Creativity creates concept value which is the additional culture of products. With the development of economy and the raise of revenue, the path of value-adding on product is from function value to concept value. From the view of consumers, creative industries satisfy their culture demand. It creates concept value and upgrades the structure of consumption. From the view of manufactures, creative capital, which replaces traditional material capital, technology capital and human capital, is becoming the dominant factor. It is the engine of the competition. From the angle of value-realizing, the value of creative product can be dug with the promotion of the media. As the change of the basic logic of value creation is taking place, the chains of industry is disintegrating and reintegrating. The organization model on creative industry is evolving as well.

关 键 词：创意产业 观念价值 价值创造 产业组织模式 

分 类 号：F08[经济管理—政治经济学]