一类短生命周期产品的回购合同  

Study on the Return Policy for a Sort of Short-life-cycle Products

作　　者：徐贤浩[1] 原白云[1] 

机构地区：[1]华中科技大学管理学院,湖北武汉430074

出　　处：《工业工程》2007年第4期69-73,共5页Industrial Engineering Journal

基　　金：国家自然科学基金资助项目(70472059)

摘　　要：在考虑短生命周期产品具有价格弹性的随机需求情况下,研究了基于供应链环境下的短生命周期产品回购合同策略,分别分析了零售商和供应商在没有协调情况下各自的最优决策以及在回购合同协调下双方的最优决策,推导出了在回购合同下零售商的最佳订货量和最优零售价,以及供应商的最优回购价格的取值范围,并通过数值分析,验证了在回购合同下双方的最优决策能使供应链的整体利润达到集中控制下的最优状态。In this paper, a model of return policy for short life cycle products with a price-sensitive random demand in supply chain is established, and it is used to analyze respectively the optimal decision of supplier and retailer with no coordination and having order quantity of the retailer and the range of a return policy, then the optimal price as well as the optimal the optimal return＇s price of the supplier are achieved. At last, a numerical example is presented, and it is illustrated that the optimal profit under central control can be attained with the return policy in the whole supply chain.

关 键 词：短生命周期产品 价格弹性 随机需求 回购合同 

分 类 号：F274[经济管理—企业管理]