论体育健身俱乐部的关系营销模式  

On modes of relations marketing in fitness clubs

作　　者：李伟[1] 

机构地区：[1]周口师范学院体育系,河南周口466001

出　　处：《山东体育学院学报》2007年第5期36-38,共3页Journal of Shandong Sport University

摘　　要：在对健身俱乐部市场营销特点分析的基础上,根据关系营销原理,提出了健身俱乐部关系营销的三方模式:1)建立、保持并加强与俱乐部会员的良好关系,在日常的服务中加强关系营销。2)共同开发健身市场,与关联企业展开关系营销。3)与政府协调一致,建立政府关系营销。The article, ＂based on the analysis of the characteristic of marketing in the fields of fitness clubs and according to relations marketing, put forward the three partners marketing models including building up, keeping on and strengthening the relations between clubs and associates, relative enterprises and governments.

关 键 词：关系营销 服务企业 健身俱乐部 模式 会员 

分 类 号：G80-05[文化科学—运动人体科学]