现场促销员的会话策略分析  

The Conversational Strategies of the Salespersons' Discourse in On-site Promotions

作　　者：张黎[1] 

机构地区：[1]北京语言大学,北京100083

出　　处：《语言文字应用》2007年第3期87-93,共7页Applied Linguistics

摘　　要：本文利用田野调查语料分析专卖店(区)现场促销员的会话策略,指出现场促销员的会话策略是一种积极回应的策略,具体表现在主动打破沉默、变被动话轮为主动话轮、使用完整式答话以及答话信息"供大于求"。This thesis, based on field work data, studies the dialogue strategies of sales talks in enfranchised stores. The resuhs show that the dialogue acts in sales talks with their customers. Such is sales persons produce more active usually demonstrated by taking the initiative to break the silence, committing responding turns to new topic starting turns, answering questions in complete sentence structures, and providing apparently more information than anticipated in sales talks.

关 键 词：会话策略 会话分析 话语分析 商务汉语 推销话术 现场促销 

分 类 号：H15[语言文字—汉语]