市场营销中的逆向思维  

Adverse Thinking in Marketing

作　　者：胡飞航[1] 

机构地区：[1]温州医学院社科部,浙江温州325035

出　　处：《商业研究》2007年第9期173-174,共2页Commercial Research

摘　　要：逆向思维是一种从相反的方向来考察事物,或者干脆把思考对象颠倒过来进行思考的方法。它有悖于人们通常的思维习惯,而正是这一特点,使得许多靠正常思维不能或是难于解决的问题迎刃而解。通过市场营销中成功运用逆向思维的一些案例,弄清逆向思维的思维特点,证实了逆向思维在市场营销中的作用。Adverse thinking referso to a way of thinking from the opposive diveetion or by adverting the subject of being thought about. Since it is against the normal thinking habit, it sometimes help to solve certain difficult problems. With a study on the sampled successful cases, the paper introduces the features of this unusual thinking habit, which is advised to be applied to marketing.

关 键 词：逆向思维 市场营销 运用 

分 类 号：F713.50[经济管理—市场营销]