会展产业:现代流通服务业的全新拓展  

MICE Industry: a New Development of Modern Circulation Service Industry

作　　者：曾亚强[1] 

机构地区：[1]上海应用技术学院经济与管理学院,上海市200233

出　　处：《中国流通经济》2007年第9期14-16,共3页China Business and Market

摘　　要：本文认为,会展产业是商品流通服务业在现代发展的结果,它提供的服务目的在于缩短商品供求之间的社会性距离,从而创造价值和利润;它不是单纯地从商品本身的意义上来推介商品,而是更注重推介一种商品所内含的、或与之相联系的需要消费者去认同和体验的文化价值,是以这种商品为载体、为符号的一种审美情趣,一种生活方式,一种消费理念;会展的功能最集中地体现了现代体验式消费经济的特征,会展产业是体验经济时代特有的产业,是现代流通服务业在这个经济时代的全新拓展。The author maintains that MICE industry is the result of the development of commodity circulation service industry in modem times. The purpose of this industry is to shorten social distance between commodity supply and demand, which in turn will help create value and profit. It pays more attention to the implicit value of commodity, and it is a kind of mode of living and idea of consumption. MICE industry is a specific industry in the time of experience economy, and it is a new development of modem circulation service industry in the economy time.

关 键 词：会展 流通服务业 物理性距离 社会性距离 体验经济 

分 类 号：F713.51[经济管理—市场营销]