客车品牌建设系列谈(5)——客车行业品牌落地策略的思考  

Thoughts on Brand Building in the Bus and Coach Industry

作　　者：曲涛 

出　　处：《商用汽车》2007年第9期37-38,共2页Commercial Vehicle

摘　　要：为什么我们做了很多的推广工作，但是却看不到营销效果？ 为什么客户的需求与我们的品牌定位总是有很大差别？ 为什么品牌规划做到最后，完全虚化？The issue of how to gain efficient achievement through a brand building strategy has been bothering many coach manufacturers for quite a long time. The author believes that the key is branding falling to the ground, and shares his three points of how to conduct branding falling to the ground.

关 键 词：行业品牌 品牌建设 客车 推广工作 品牌定位 营销 客户 

分 类 号：F713.8[经济管理—广告]