市场群落的竞争力评价  

Appraisal of Competitive Power in Market Clusters

作　　者：石忆邵[1] 胡建民[1] 

机构地区：[1]同济大学测量与国土信息工程系,上海200092

出　　处：《同济大学学报（社会科学版）》2007年第4期97-105,共9页Journal of Tongji University:Social Science Edition

基　　金：国家自然科学基金资助项目(批准号40371034)

摘　　要：系统阐述了市场群落的主要竞争优势,如市场要素的密集性优势、交易活动的重复性优势、难以模仿性优势、低成本竞争优势、网络化扩张优势、品牌及知识产权的竞争优势等;在此基础上,通过构建"五力"综合评价指标体系,运用定量分析方法,对我国部分纺织服装鞋帽市场群落的竞争力进行了评价与排序。In this article the authors elaborate a series of competitive advantages of market clusters, such as density advantage of market factors, advantage of repeating marketing, advantage of market modes difficult to imitate, low-cost competitive advantage, advantage of network expansion, competitive advantage of famous brands and intellectual property rights. By means of constructing a comprehensive evaluation indicators system and with the help of quantitative methods, the competitive evaluation and analysis are carried out in some textile, clothes, shoes and hats market clusters.

关 键 词：市场群落 竞争优势 竞争力评价 

分 类 号：F713.5[经济管理—市场营销]