浅议供电公司的客户化营销策略  

Customer marketing strategy of power supply company

作　　者：陈靓[1] 

机构地区：[1]无锡供电公司,江苏无锡214061

出　　处：《电力需求侧管理》2007年第5期55-56,59,共3页Power Demand Side Management

摘　　要：针对我国电力市场发展的新趋势及供电企业客户服务现状,对供电企业的市场竞争和客户关系的总体策略进行了探讨,提出了新形势下的新型客户化营销竞争策略,包括供电服务文化建设、构建营销服务体系、提供差异化服务等。In light of the new trend of the national power market development and the status of power supply customer service, the article discusses the overall strategy of marketing competition of power supply industries and customer relationship. It puts forward a new type customer marketing competitive strategy in new situations that included supply service culture construction of power supply industries, marketing service system building and differential service, etc.

关 键 词：供电企业 营销策略 大客户 差异化服务 

分 类 号：F407.61[经济管理—产业经济]