鲍德里亚的后现代传媒观及其对当代中国传媒的启示——纪念鲍德里亚  

The post modern communication theory of Baudrillard and its illumination to Chinese media

作　　者：陈力丹[1] 陆亨[2] 

机构地区：[1]中国人民大学新闻与社会发展研究中心 [2]中国人民大学新闻学院

出　　处：《新闻与传播研究》2007年第3期75-79,共5页Journalism & Communication

摘　　要：鲍德里亚的逝世引起世界学界的关注。本文重点论述了鲍氏关于后现代社会传播的批判观点:后现代社会是消费社会,对物的消费聚焦于物的符号意义;传媒已不是再现真实的工具;世界的意义只是在媒体的符号复制中获得。作者认为,鲍德里亚对这种社会的批判性揭示十分深刻,虽然学界内部亦有批评他认识偏颇的,但他的论述能够让我们面对全方位涌来的信息保持清醒的头难。The death of Jean Baudrillard has arrested the academic circle's attention around the world. This paper outlines Baudrillard's criticism on the post-modern social communication.Bau- drillard holds that a post-modern society is a consumption society;consumers more focus on the semiotic significance of material;media are not a kind of tool representing reality;the meaning of the world can only be gained from the copy of media's symbols.The paper recog- nizes Bandrillard's profound criticism towards society although he has been criticized for some theoretical errors.

关 键 词：后现代传媒 鲍德里亚 中国传媒 纪念 消费社会 后现代社会 社会传播 符号意义 

分 类 号：G206[文化科学—传播学]