论搭售与伪搭售——公路年票与天价月饼  

Towards Pairing and Pseudo Pairing of Selling Behaviors—from Coach Ticket to Moon Cake

作　　者：聂丹[1] 

机构地区：[1]华东师范大学金融系,上海200062

出　　处：《当代经济科学》2007年第4期117-123,共7页Modern Economic Science

摘　　要：本文运用微观经济学方法分析了引发热议的两种搭售现象——公路年票与天价月饼中的厂商行为与福利效应,创立了“伪搭售”这一概念以及在二维平面图中分析两种商品组合的消费者剩余与生产者剩余的图示法。This article analyzes firm behaviors and welfare effects with the two widely discussed cases of pairing of selling behaviors-coach ticket and moon cake based on microeconomics and puts forward a new concept—“pseudo pairing” and a matrix to analyze consumer's and producer's surplus with a mix of two products.

关 键 词：搭售 伪搭售 消费者剩余 生产者剩余 图示法 

分 类 号：F274[经济管理—企业管理] F224[经济管理—国民经济]