创意文化产业:妈祖文化资源开发与利用的方向——莆田妈祖文化产业深度开发策略研究  

Innovative Culture Project: the Development and Utilization Orientation of Mazu Culture Resources——Research on the Strategy for Further Developing Mazu Cultural Industry

作　　者：陈淑媛[1] 黄育聪[2] 

机构地区：[1]莆田学院管理学院,福建莆田351100 [2]福建社会科学院文学研究所,福建福州350001

出　　处：《莆田学院学报》2007年第4期84-89,共6页Journal of putian University

基　　金：福建省教育厅B类项目(JB04176);莆田市科技规划项目(2007S17)

摘　　要：指出妈祖文化是莆田最重要、最具价值的传统文化资源,介绍创意文化产业的概念、内涵与特性,论述莆田妈祖文化必须朝创意文化产业发展,才有广阔的前景,最后提出莆田妈祖创意文化产业发展的一些策略。　As the most important and most valuable traditional cultural resource,Mazu culture in Putian deserves further exploring and developing.This thesis gives an introduction to creative cultural industry and its connotations and features.It also points out that creative Mazu cultural industry should be orientated for broader prospect and comes up with strategies for developing creative Mazu cultural industry.

关 键 词：妈祖文化 创意文化产业 产业特性 莆田 

分 类 号：B933[哲学宗教—宗教学] G127.57[文化科学]