论中小企业管理策略  

On the Management Strategies of SMS Enterprises

作　　者：张晓晖[1] 

机构地区：[1]西安航空职业技术学院,陕西西安710089

出　　处：《长沙航空职业技术学院学报》2007年第3期91-94,共4页Journal of Changsha Aeronautical Vocational and Technical College

摘　　要：在激烈的市场竞争中,中小企业所处的内外部环境正处于快速变化中,其所选择的管理与发展战略能否适应当前形势的变化,将成为决定中小企业生存和发展的重要因素。In the intense market competition, the internal and external environment which the small and medium - sized enterprise locates is being in the fast change, It＇ s a important factor for their survival and development to select good management and development strategies Which adapt to their current situations.

关 键 词：中小企业 市场 管理策略 

分 类 号：F270.7[经济管理—企业管理]