绿色消费与绿色营销的互动关系及启示  

Green Expense and Green Marketing Interaction Relations and Enlightenment

作　　者：张汝根[1] 

机构地区：[1]黑龙江科技学院,哈尔滨150027

出　　处：《生态经济》2007年第10期73-75,共3页Ecological Economy

摘　　要：绿色消费是绿色营销产生和发展的时代基础和思想基础,绿色营销能有效引导和促进绿色消费。文章基于绿色消费和绿色营销的互动关系,揭示了其间隐含的营销策略启示,具有重要的现实意义。The green expense is the times foundation and the thought foundation of green marketing production and development, the green marketing can effectively guide and promote green expense. The article has promulgated the marketing strategy enlightenment which conceals based on the interaction relations of green expense and green marketing. Which has important practical significance.

关 键 词：绿色消费 绿色营销 启示 

分 类 号：F274[经济管理—企业管理]