区域文化营销的功能和实施路径研究  

Study on the Function and Implement Path of Regional Culture Marketing

作　　者：严群英[1] 

机构地区：[1]浙江师范大学工商管理学院,浙江金华321004

出　　处：《华东经济管理》2007年第9期136-138,共3页East China Economic Management

摘　　要：区域文化是一个区域所具有的特殊要素,是区域的"DNA"。经济只能提升区域的实力,文化才能打造区域的魅力。在竞争日益激烈的今天,文化营销已经成为了提升区域知名度和提高区域竞争力的重要途径和手段。文章试图通过区域文化营销功能和区域文化营销实施路径的探索,以揭示区域文化推动区域发展的作用机制和实现途径,并提出区域文化营销应注意的问题。The regional culture is the special factor that a region have.Economy can promote the regional real strength,the culture then can create the magic power of the region.With more fierce competition worldwide,the culture marketing has already become the important path to promote competition ability and the mean to promote popularity good reputation degree in region.This thesis analyzes the function and implement path of regional culture marketing,announcing to public economic development in the push region of regional culture marketing of inside mechanism,and puts forward the problem that regional culture marketing should be noticed.

关 键 词：区域文化营销 功能 路径 

分 类 号：F274[经济管理—企业管理]