广告英语的功能语言学研究  

A Study on Written English Advertisements from Functional Linguistics Perspective

作　　者：冯倩[1] 杨敏[2] 

机构地区：[1]孝感学院外国语学院,湖北孝感432000 [2]解放军通信指挥学院基础部,湖北武汉430010

出　　处：《孝感学院学报》2007年第4期29-32,共4页JOURNAL OF XIAOGAN UNIVERSITY

摘　　要：从功能语言学的角度,从主位结构和信息结构、及物系统和语气结构等方面,对英语书面广告进行定量和定性分析,揭示英语广告话语的特点,以期能对外语学习有一定的启迪作用。This paper, from functional linguistics perspective, made a quantitative and qualitative analysis of written English advertisements from the following aspects： transitivity, mood, thematic system and information system. It aimed to find out the characteristics of English broadcasting news so as to shed some light on language teaching and learning.

关 键 词：英语书面广告 功能语言学 研究 

分 类 号：H314[语言文字—英语]