取消限制后跨国零售企业在华扩张策略研究——基于23家跨国零售企业的比较研究  

Change of Expansion Strategy among International Retailers in China after the Abolishment of Restrictions

作　　者：曹烨[1] 张闯[1] 董春艳[1] 

机构地区：[1]东北财经大学工商管理学院,辽宁大连116025

出　　处：《河北经贸大学学报》2007年第5期40-47,共8页Journal of Hebei University of Economics and Business

基　　金：教育部人文社会科学研究项目"渠道依赖;权力结构与策略:社会网络视角的研究(06JC630005)"的阶段性成果

摘　　要：在华大型跨国零售企业在取消限制之后,逐步放弃合资方式而主要通过并购或独资的方式进入中国市场;扩张方式也从单店复制方式向并购、独资的方式转变;店铺布局更加深入内陆;业态组合也更加复杂。这些举动已对我国本土零售企业构成了较大的威胁。The large international retailers in China, since the restrictions on them were abolished, have started to enter China through merger and acquisition or exclusive investment rather than joint venture. The expansion mode has transformed from the duplication of a store to M＆A and exclusive investment; the stores are entering the inland region and the combination of operation type is more complicated. Such changes have posed big challenges to the local retailers.

关 键 词：跨国零售企业 扩张策略 进入方式 扩张方式 店铺布局 业态组合 

分 类 号：F121.25[经济管理—世界经济]