高校篮球市场基本特征的探讨  

Discussion on Basic Characteristic of Basketball Market in University

作　　者：尹章豹[1] 任敏[1] 

机构地区：[1]咸宁学院体育系,湖北咸宁437000

出　　处：《体育科技文献通报》2007年第10期15-15,104,共2页Bulletin of Sport Science & Technology

摘　　要：高校篮球市场是我国篮球市场的重要组成部分,是发展高校体育经济的关键性环节之一。本研究阐述了高校篮球市场的基本内涵,探讨了高校篮球市场重视程度呈弱势、以福利为主商业为辅、半市场机制型和消费对象相对稳定且极富潜力的四大基本特征,旨在促进高校篮球社会化、产业化的健康发展。The basketball market in university is an important component of our basketball market. It is one of crucial links of developing college sports economy. This research elaborated the basic connotation of university basketball market, discussed the four big basic characteristics of university basketball market, to take the degree to assume the weak trend, to take the welfare primarily trade as auxiliary, half market mechanism and the expense object is relatively stable also the extremely rich potential. The main purpose is to promote the university basketball socialization and industrialization.

关 键 词：大学 篮球 市场 

分 类 号：G80-05[文化科学—运动人体科学] G841[文化科学—体育学]