旅游企业营销道德建设的必要性及对策分析  

作　　者：陈晓文[1] 

机构地区：[1]江苏科技大学南徐学院

出　　处：《时代经贸（下旬）》2007年第11X期25-26,28,共3页Economic & Trade Update

摘　　要：旅游业发展之快,产业带动力之强,使许多国家和地区都纷纷把旅游业作为经济发展的重点产业,但由于旅游产品的特殊性以及形势的变化,旅游企业营销道德问题值得我们关注,本文通过对旅游企业营销道德的现状进行分析,提出加强旅游企业营销道德建设,构建和谐社会。The fast development and the strong industry drive of the tourist industry make a lot of countries and regions regard tourist industry as key industry and guide industry of the economic development one after another. Because of the particularity of tourism product and the change of circumstances, Marketing Ethics of Tourism Enterprises has aroused general concern. This article analyzes present situation of tourism enterprises and factors influencing marketing ethics of tourism enterprises and then advises how to improve its marketing ethics standard, constructs the harmonious society.

关 键 词：旅游企业 营销道德 产品 企业文化 和谐社会 

分 类 号：F713.3[经济管理—产业经济]