需求不确定下考虑网络营销的供应链决策模型  

Decision models for supply chain with internet marketing under demand uncertainty

作　　者：何勇[1] 杨德礼[2] 吴清烈[1] 

机构地区：[1]东南大学经济管理学院,南京210096 [2]大连理工大学系统工程研究所,辽宁大连116024

出　　处：《控制与决策》2007年第10期1097-1102,共6页Control and Decision

基　　金：国家自然科学基金重点项目(70031020);"十一五"国家科技支撑计划重大项目(2006BAH02A06);教育部人文社会科学研究规划基金项目(06JA630012)

摘　　要：利用报童理论和退货政策模型,研究了传统市场与电子商务市场的内在关系,建立了供应商参与两种市场联合营销情况下的供应链管理模型.重点分析了供应商如何在电子商务环境下组织生产,如何通过实施协作提高供应链总利润,如何评估两种市场上的销售策略.最后采用算例分析的方法,证明了模型和算法的有效性和可行性.The relation between e-marketplaces and traditional markets is discussed. By using the newsboy problem and return policies, the models of supply chain allowing supplier to sell products in both of markets are presented. The analysis focuses on how to set up production plan and sale strategy in e-marketplaces and traditional markets for supplier, how to improve the whole profit of supply chain by coordination under e-commerce, and how to evaluate the effect of sale strategy in two markets. Finally, a numerical example shows the effectiveness and feasibility of the models and algorithm.

关 键 词：供应链管理 电子商务市场 传统市场 退货政策 报童理论 

分 类 号：O224[理学—运筹学与控制论]