基于信息差异化的价格竞争模型  

Study on Informative Differentiation Model for Price Competition

作　　者：顾锋[1] 黄培清[1] 

机构地区：[1]上海交通大学安泰经济与管理学院,上海200052

出　　处：《系统管理学报》2007年第2期97-100,113,共5页Journal of Systems & Management

基　　金：国家自然科学基金资助项目(70572102)

摘　　要：建立了一个通过广告确立的产品差异模型,根据市场竞争的具体情况,讨论价格均衡的种类以及若干性质,并由各自的最佳反应函数计算出混合策略的Nash均衡。最后,讨论了企业最优广告水平的策略选择问题,以建立最适的产品差异程度,提高企业的竞争能力和地位。According to the status quo of the market competition, this paper, with the product differentiation model established by the advertisement, discusses the categories of price equilibrium and other charac-teristic, works out the Nash equilibrium in mixed strategy based on the respective best response function. The paper also manifests that companies create the most suitable product differentiation through selecting the best advertising level so as to improve the competitiveness and profit benefits.

关 键 词：信息差异化 客户细分 价格竞争 广告水平 

分 类 号：F273[经济管理—企业管理]