服装企业客户关系管理系统的研究  

Research on CRM of Garment Enterprise

作　　者：戴宏钦[1] 曹宁[2] 鲁虹[1] 

机构地区：[1]苏州大学,江苏苏州215021 [2]上海交通大学,上海200030

出　　处：《山东纺织科技》2007年第5期38-40,共3页Shandong Textile Science & Technology

摘　　要：文章结合服装企业的特点,设计了一个适合目前中国服装企业的CRM系统。系统主要内容是销售自动化,这是服装企业应用CRM首先应解决的问题;同时根据CRM的理论,系统包含了营销自动化、客户交流平台及其服务自动化几个模块。A kind of CRM applied to chinese garment enterprise was designed in the light of properties of garment enterprise. The sale force automation, which was the first problem to answer when CRM was applied to chinese garment enterprise was the main important part in the CRM system. On the basis of CRM theory, the system was included marketing automation, service automation and the platformec to interact with customer.

关 键 词：客户关系管理 服装企业 销售自动化 

分 类 号：F426.86[经济管理—产业经济]