关系定位战略:一个理论分析框架  

Relation-locating Strategy:A Framework for Theoretic Analysis

作　　者：石盛林[1] 

机构地区：[1]南京人口管理干部学院工商管理系,江苏南京210042

出　　处：《当代经济管理》2007年第5期13-18,共6页Contemporary Economic Management

基　　金：江苏省教育厅哲学社会科学基金指导项目(06SJD630050);南京人口管理干部学院教学改革研究项目(2006A05)

摘　　要：基于合作竞争、网络定位战略及其他相关研究,提出了"关系定位战略"概念,揭示了企业与价值网参与者之间的4种关系类型,阐述了针对不同关系类型的6种应对策略。研究表明,企业的持续生存和发展,仅仅依靠正确的位置定位是不够的,还需要有正确的关系定位及其应对策略。Based on prior research on cooperative competition, network-locating strategy, and other related research, relationlocating strategy is put forward and four types of relation between corporation and players in value net are revealed with six strategies dealing with various relations. It＇s indicated that not only correct position-locating, but also exact relation-locating is the presupposition for existing and developing of a firm.

关 键 词：关系定位 经营战略 博弈论 

分 类 号：F270[经济管理—企业管理]