企业价值观与战略变革匹配度研究  

Study on the Matching Degree between Enterprise Values and Strategy Change

作　　者：游达明[1] 鲁小东[1] 曾蔚[1] 罗映青[2] 颜春燕[3] 

机构地区：[1]中南大学商学院,湖南长沙410083 [2]凡口铅锌矿,广东韶关512325 [3]南京师范大学泰州学院,江苏南京258300

出　　处：《矿冶工程》2007年第5期84-87,共4页Mining and Metallurgical Engineering

基　　金：教育部高等院校博士学科点专项科研基金项目(20060533076);湖南省自然科学基金(05JJ30133)

摘　　要：针对战略变革成功率不高的问题,提出了价值观与战略变革配合度(MVS)的概念,认为价值观与战略变革匹配度低是变革失败的主要原因,并分别对影响价值观与战略变革配合度的主要因素——变革必要性认同度、变革要求认同度、变革后分配体系的认同度进行了阐述,最后,针对某企业的战略变革,做了实证研究。The concept of the matching degree between values and strategy change（MVS） was put porward for the low success rate of the enterprise strategy change. It suggested that the low matching degree between values and strategy change was the main factor of failure of change. The main factors influencing the matching degree between values and strategy change, that is approbatory degree to the necessary of strategy change, approbatory degree to the change request and aprobatory degree to the reward system after the change, were expounded separately. A demonstration study onthe strategy change in an enterprise was carried out.

关 键 词：企业文化 企业价值观 战略变革 价值观匹配度 

分 类 号：F406[经济管理—产业经济]