红色景区体育旅游产品开发实证研究——以四川阿坝州为例  

Exploration and analysis on sport prodact in Red Tourism Area ——A case study of Abazhou in Sichuan Province

作　　者：谭曙辉[1] 喻彩霞[1] 张河清[1] 

机构地区：[1]湘潭大学体育部,湘潭大学红色旅游研究中心,411105

出　　处：《城市发展研究》2007年第5期I0016-I0019,共4页Urban Development Studies

摘　　要：近年来，红色旅游在国内旅游市场逐渐升温，但是红色旅游尚处于初级发展阶段，其单一性观光旅游产品，阻碍了红色旅游的可持续发展。开发体育旅游产品有利于弥补红色旅游产品的不足。红色景区应根据自身特点开发休闲、竞技、刺激，民族传统等体育旅游产品。本文以阿坝州为例，着重分析了阿坝州红色景区发展体育旅游的有利条件，提出了体育旅游产品开发的思路，并给出了一些建设性建议。Recently, red tourism attracts attention of most tourists,but red tourism is still in the low development level,however, its sole sightseeing product has hindered red tourism from sustainable tourism development.Exploring the sport product of tourism can makes up for its disadvantages. According to itself characteristics,The red tourism area should develop more sports tourism of leisure,athletics,excitement and traditional ethnic sport products.This paper takes Abazhou for example.The author analyzes advantages of red tourism development in Abazhou,put forwards idea that how to develop the sport products and propose some consitructive advices.

关 键 词：红色旅游 体育旅游产品 开发 阿坝州 

分 类 号：F273.2[经济管理—企业管理]