On cross-cultural pragmatic failure in English advertisements translated from Chinese  

作　　者：SUN Shu-nv 

机构地区：[1]School of International Studies, Zhejiang University, Hangzhou 310012, China [2]School of Foreign Languages, Zhejiang Education Institute, Hangzhou 310058, China

出　　处：《Sino-US English Teaching》2007年第10期60-65,共6页中美英语教学（英文版）

摘　　要：With the rapid development of globalization, more and more factories and companies in China are keen to put their products onto the international market. Advertising translation is the outcome of this economic trend. This paper tries to analyze cross-cultural pragmatic failure in English advertisements translated from Chinese at lexical and textual levels, and puts forward some suggestions on how to avoid cross-cultural pragmatic failure.

关 键 词：pragmatic failure TRADEMARK ADVERTISEMENTS 

分 类 号：F752.62[经济管理—国际贸易] F760.5[经济管理—产业经济]