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ADVERTISEMENTS: 作品数：99被引量：6H指数：1; 导出分析报告; 相关领域：语言文字更多>>; 相关作者：赵彦丽龚海平韩世霞王爽王慧盛更多>>; 相关机构：东北师范大学西安外国语大学山东大学南京师范大学更多>>; 相关期刊：更多>>; 相关基金：国家社会科学基金全国教育科学“十一五”教育部规划课题更多>>

Research on the Chinese Translation of Brand Advertisements from the Perspective of Skopos Theory: 《Journal of Literature and Art Studies》2024年第2期128-132,共5页DONG Xue-mei; This study is based on the Skopos theory,using the translation of selected brand advertising slogans as examples.It analyzes the characteristics of advertising slogans and summarizes translation strategies to illustra...; 关键词：skopos theory brand advertising translation strategies

A Comparative Study on the Translation of Automotive Marketing Texts Based on an Automotive English Corpus: 《Journal of Social Science Development Research》2024年第2期92-103,共12页Shu Ma; This study aims to construct an automotive English corpus to comprehensively compare the differences between English automotive marketing texts and their Chinese translations.The objective is to reveal challenges and ...; 关键词：English corpus marketing texts translation of automotive advertisements

Genre and gender at work:the antithesis of man from pictorial analysis in Portuguese advertisements: 《Language and Semiotic Studies》2022年第3期1-21,共21页Korapat Pruekchaikul; This study presents a pictorial analysis of Portuguese advertisements from a visual semiotic perspective,particularly the symbolic attributive and suggestiveprocesses.Aiming toelucidate the relationship between genrea...; 关键词：language and masculinity Portuguese advertisements social semiotics symbolic attributive and suggestive processes the antithesis of man

Application of Pragmatic Presupposition in Chinese and English Advertisements: 《Journal of Literature and Art Studies》2022年第4期389-392,共4页LI Yan; Advertisements,as an important business strategy,are now ubiquitous.As a kind of strategy of language expression,pragmatic presupposition plays an extraordinarily important role in advertising.Based on many classical ...; 关键词：pragmatic presupposition ADVERTISEMENTS application strategies

Reducing the Negative Impact of Pop-up Advertisements on Users and Improving Potential Purchase Intention: 《Proceedings of Business and Economic Studies》2021年第5期98-102,共5页Lana Yi; With the development of the internet,online pop-up advertisements(hereinafter,referred to as pop-up ads)have emerged.However,online users may disdain and reject online advertisements,which affects online purchase inte...; 关键词：Pop-up advertisements WEBSITES Online users Designers ADVERTISERS Purchase intention

A Study on Advertisements in The Chinese Recorder and Missionary Journal: 《Journal of Literature and Art Studies》2021年第5期360-367,共8页WANG Hai WU Zong-yang; funded by the project“Translation of and Research on Sinology Literature in English newspapers in China(19JDZD04)”by Guangdong University of Foreign Studies.; The Chinese Recorder and Missionary Journal is one of the most valued English literature in China’s history of Christianity and the key publications of missionaries from the second half of the 19th Century to the fir...; 关键词：Chinese Recorder and Missionary Journal protestant missionaries in China mission press SECULARIZATION study on Advertisements in The Chinese Recorder and Missionary Journal

An Analysis of Public Service Announcements from the Perspective of At⁃titude in Appraisal System—Take TV PSA of Environmental Protection for Examples: 《海外英语》2021年第7期272-273,共2页卢以若; With the development of social media,the TV public service advertisements play an important role in environmental pro⁃tection.The essay will analyze PSA about environmental protection from the perspective of Attitude ...; 关键词：Chinese public service advertisements Appraisal Theory Positive Discourse Analysis

The Application of Functional Theory in Advertisement Translation: 《Sino-US English Teaching》2021年第1期13-16,共4页TAN Huining; Functional theory provides a theoretical basis for applied translation. In order to realize the inductive function ofadvertisement translation, this paper, based on the differences between Chinese and English advertis...; 关键词：appellative function genre convention translation of advertisements

A Comparative Study on Cultural Values in Luxury Advertisements: 《Journal of Literature and Art Studies》2020年第11期1003-1011,共9页GE Jing-ping; This paper is sponsored by Guangdong University of Foreign Studies,Project No.18TS27.; With China’s economy speeding up, the continually evolving market of China became the second largest luxurygoods market in the world. Luxury brands invest a larger amount of money in advertising every year. This pape...; 关键词：cultural values luxury advertisement cultural differences comparative study

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