Application of Pragmatic Presupposition in Chinese and English Advertisements  

作　　者：LI Yan 

机构地区：[1]Department of Foreign Languages,Wuhan University of Technology,Wuhan,China

出　　处：《Journal of Literature and Art Studies》2022年第4期389-392,共4页文学与艺术研究（英文版）

摘　　要：Advertisements,as an important business strategy,are now ubiquitous.As a kind of strategy of language expression,pragmatic presupposition plays an extraordinarily important role in advertising.Based on many classical cases of Chinese and English advertisements,this paper is aimed to discuss and analyze the types and features of pragmatic presupposition.The findings of this paper will provide advertisement producers with theoretical knowledge and practical strategies about how to apply pragmatic presupposition to create effective and persuasive advertisements which can really catch the eyeballs of consumers.

关 键 词：pragmatic presupposition ADVERTISEMENTS application strategies 

分 类 号：F42[经济管理—产业经济]