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作品数:17被引量:2H指数:1
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相关基金:国家自然科学基金广东省自然科学基金更多>>
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The Caching and Pricing Strategy for Information-Centric Networking with Advertisers’Participation
《China Communications》2024年第3期283-295,共13页Zheng Quan Yan Wenliang Wu Rong Tan Xiaobin Yang Jian Yuan Liu Xu Zhenghuan 
supported by the Key R&D Program of Anhui Province in 2020 under Grant No.202004a05020078;China Environment for Network Innovations(CENI)under Grant No.2016-000052-73-01-000515.
As users’access to the network has evolved into the acquisition of mass contents instead of IP addresses,the IP network architecture based on end-to-end communication cannot meet users’needs.Therefore,the Informatio...
关键词:ADVERTISERS CACHE free content Information-Centric Networking pricing strategy 
Reducing the Negative Impact of Pop-up Advertisements on Users and Improving Potential Purchase Intention
《Proceedings of Business and Economic Studies》2021年第5期98-102,共5页Lana Yi 
With the development of the internet,online pop-up advertisements(hereinafter,referred to as pop-up ads)have emerged.However,online users may disdain and reject online advertisements,which affects online purchase inte...
关键词:Pop-up advertisements WEBSITES Online users Designers ADVERTISERS Purchase intention 
Platform Competition for Advertisers and Viewers in Media Markets with Endogenous Content and Advertising被引量:2
《Journal of Systems Science and Systems Engineering》2020年第1期36-54,共19页Xiaogang Lin Rui Hou Yongwu Zhou 
The authors thank the editor(s)and two anonymous referees for their comments and suggestions,which are very helpful to improve the quality of the paper.Rui Houis the corresponding author.This paper has been supported by the National Natural Science Foundation of China under Grant Nos.G71571052 and G71520107001;and Guangdong Natural Science Foundation under Grant No.2016A030313691;and Guangdong Planning Project of Philosophy and Social Science under Grant No.GD19YGL05.
In this paper,we investigate two competing pay-tv platforms or free-to-air media platforms that consist of two groups of agents:viewers and advertisers.The pay-tv platforms can receive revenues from charging viewers p...
关键词:Media platforms two-sided markets CONTENT PROVISION ADVERTISING intensity product differentiation 
PHONEY FARM CHEAP LABOR SAVES ADVERTISERS A CLICK
《The World of Chinese》2017年第4期6-,共1页HATTY LIU 
In May,dimly lit footage posted by a dubious Russian blog,English Russia,showing a Chinese office equipped with 10,000 phones,confirmed what many in tech mediahave warned about for years:Views and rankings all overthe...
关键词:In REAL PHONEY FARM CHEAP LABOR SAVES ADVERTISERS A CLICK 
Television Tailored to Advertisers
《China Today》2011年第3期42-43,共2页LIU QIONG 
PROCTER&Gamble(P&G)and Unilever are old hands at embedded marketing.Not long ago their shampoo brands were featured in two hot Chinese TV soaps,Sisi Xindong(Strands of Love)and Wuxiekeji(Unbeatable),both of them featu...
Advertisers Index广告索引
《集成电路应用》2008年第11期50-50,共1页
Advertisers Index广告索引
《集成电路应用》2008年第8期46-46,共1页
Social Ad Lessons——Advertisers seek out what works in social media and find connecting is the key
《成功营销》2008年第7期52-53,共2页Brian Morrissey 
NEW YORK Social wunderkinds like MySpace and Facebook face a dilemma: advertising in these environments is a decidedly hit-and-miss affair.For all their potential,they're tough for advertisers to figure out.
关键词:广告业 发展战略 社会环境 经营策略 
广告索引 Advertisers Index
《电子设计技术 EDN CHINA》2007年第7期164-164,共1页
Now advertisers can reach their target clients
《Beijing Review》2006年第29期39-,共1页
Beijing Tourist Map (Chinese and English) A handy guide to getting around the city, the content of Beijing Tourist Map is regularly updated. Information will be in line with changes to public transportation in Beijinq...
关键词:Map Now advertisers can reach their target clients 
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