Social Ad Lessons——Advertisers seek out what works in social media and find connecting is the key  

作　　者：Brian Morrissey 

出　　处：《成功营销》2008年第7期52-53,共2页V Marketing China

摘　　要：NEW YORK Social wunderkinds like MySpace and Facebook face a dilemma: advertising in these environments is a decidedly hit-and-miss affair.For all their potential,they're tough for advertisers to figure out.NEW YORK Social wunderkinds like MySpace and Facebook face a dilemma： advertising in these environments is a decidedly hit-and-miss affair. For all their potential, they＇re tough for advertisers to figure out.

关 键 词：广告业 发展战略 社会环境 经营策略 

分 类 号：F713.8[经济管理—广告]