电子市场环境中供应链双源渠道主从对策模型  

Stackelberg Game Models of Supply Chain Dual-Channel Coordination in E-Markets

作　　者：晏妮娜[1] 黄小原[2] 刘兵[3] 

机构地区：[1]首钢总公司 [2]东北大学工商管理学院,沈阳110004 [3]艾默生过程控制有限公司,北京100020

出　　处：《中国管理科学》2007年第3期98-102,共5页Chinese Journal of Management Science

基　　金：国家自然科学基金资助项目(70572088);教育部博士点专项基金资助项目(20050145022)

摘　　要：在服务-价格敏感需求条件下,构建了一个新的电子市场环境中供应链双源渠道协调的Stackelberg主从对策模型。分别考虑了传统供应链独立渠道和电子市场双源渠道的集中决策和主从对策。研究了供应链双源渠道中的两种协调方式,即上下游节点之间的协调及传统渠道与电子渠道之间的协调。最后,结合上海宝钢益昌电子商务的具体运作实例,进行了供应链双源渠道的仿真计算和分析。Under the service-price sensitive demand condition, the Stackelberg game models of supply chain dual-channel coordination in e-markets are established. The integrated decision and Stackelberg game for traditional channel and dual-channel are considered respectively. Two modes of supply chain coordination are studied, that is coordination between upriver and downriver companies and coordination between tradition channel and online direct channel. Finally, combining with the e-commerce practice of Shanghai Baosteel Yichang Co. , the simulating calculation and analysis for supply chain dual-channel are carried out.

关 键 词：供应链 电子市场 双源渠道 协调 STACKELBERG主从对策 

分 类 号：F274[经济管理—企业管理]